Agrecovery continues to build networks with key stakeholders to position NZ as a leader in sustainable supply for overseas markets, responding to growing global demands for environmentally responsible practices. This is crucial for maintaining and enhancing NZ’s competitive advantage in international trade.
By aligning with the sustainability standards of major global retailers, we’re helping NZ producers secure and expand access to key markets, meeting the rising consumer demand for environmentally friendly products.
As more than 80 percent of NZ’s exports go to countries with climate-related disclosures, local suppliers may need to be proactive in meeting the sustainability expectations that these countries are likely to impose.
We’re learning from international initiatives, such as the EU’s push towards self-sufficiency in recycling, as well as UK and Spain’s efforts to tax virgin plastic and increase recycled content in packaging. These findings are shaping our systems approach and guiding our initiatives.
The UK has implemented a tax on packaging containing less than 30% recycled plastic. This initiative is reducing reliance on virgin plastic and driving demand for recycled plastics in products entering UK markets, highlighting the growing preference for sustainable materials. With New Zealand increasingly aligning with global sustainability standards, it’s likely that similar measures could be introduced here in the future. By preparing now—adopting more recycled content, improving recycling practices, and exploring innovative materials—New Zealand businesses can stay ahead of the curve and ensure compliance with potential regulatory shifts.
The EU has introduced regulations banning most plastic waste exports to non-OECD countries, supporting local recycling industries and reducing the carbon footprint of long-distance shipments. These shifts underscore the importance of reducing waste and enhancing recycling practices globally.
Closer to home, we’re seeing a growing interest in carbon footprint reporting from our customers. Businesses and consumers alike are increasingly focused on understanding the environmental impact of the products they use. Carbon footprint reporting is poised to play a crucial role in meeting market expectations and maintaining New Zealand’s competitive edge in global trade.
By staying ahead of these trends, we’re positioning our primary industries to thrive in an increasingly sustainability-conscious world.